OVERVIEW

In 1996, Marketing Mix was established as Egypt’s first marketing consultancy firm to be founded by marketing practitioners with a FMCG background. Since its inception, Marketing Mix has played a key role in successfully turning around many businesses in Egypt and launching new products, the majority of which are taught at major universities as case studies.

Today, after more than 12 years of success in the Egyptian market, the success stories continue with a large successful track record and experience in diversified fields, such as FMCGs, Personal Care Products, Telecommunication, Financial Services, B2B industrial products and many others.

These achievements were made possible owing to Marketing Mix’s strong marketing team that had acquired in-depth marketing experience while being team members of major multinational corporations like PepsiCo Foods, Procter & Gamble and Unilever.

Philosophy for results

At the outset of its establishment in the market, Marketing Mix Team introduced a new meaning to the concept of marketing consultancy in Egypt, which it continually developed over the past 12 years, to suit the market requirements. Throughout this period, Marketing Mix underwent several development phases in its philosophy.

Phase 1: More Than Just Consultancy

In 1996, Marketing Mix started with the slogan: “More Than Just Consultancy”. As Marketing practitioners, graduates of Multinationals, we targeted local clients who had potential but lacked strong marketing teams on board.

We changed the meaning of consultancy from just planning to full executional support. This was a new concept to the market, but a very much-needed one.

We fully backed our clients and their brands & together we were able to achieve leadership ahead of strong major multinational brands.

Phase 2: Consultancy For Results

By the year 2000, we had a wealth of successful results to our credit. With our clients like: Teama, Molto, Bake Rolls, Chipsy, Sparkle & H’la, to name a few, we changed our slogan to: “Consultancy For Results”.

Phase 3: Partners For Results

In 2008, the Egyptian market and marketing concept developed and companies started to create strong in house marketing teams. Yet a need still exists for an external bird’s eye view of the business and that is where we join forces with our clients' strong Marketing Teams and partner together towards raising the bar & achieving exceptional results. Hence, we have become "Partners for Results."

Thinking for results

We Follow the right CLASSICAL Marketing RULES and couple them with consistent STRATEGIC communication with the objective of building brand equity.

We aim to give sound STRATEGIC advice, which is tailored to suit the business objectives in order to deliver effective results.

Our plan developing process continually seeks to make the crucial link between the company, its customers/consumers & the competition with the objective of achieving the most cost effective plan with optimum results. “We do NOT beat around the bush”

Bearing in mind the clients’ immediate needs to fortify and fulfill their immediate market requirements. We also strive to compete on the short term while building the brands on the long term.